These are two sample sites I built to show how the work adapts to different business types: a sushi restaurant and a dance studio. Click the preview or the button to open each site.
A concept site for a downtown Miami sushi bar, built around a dual pickup/delivery flow that recovers margin lost to third-party delivery apps. Direct orders route to the restaurant's commission-free Toast page; delivery routes to DoorDash and Uber Eats — but the hierarchy is intentional.
A custom website for a dance studio in Ohio, built to clearly present class information, schedule details, staff, and a strong registration and inquiry flow that makes it easy for families to sign up or get in touch.
Four services. One person responsible. Nothing outsourced, nothing templated. If it lives under your domain, I built it and I maintain it.
01 / Design
Custom Website Design
Hand-built, mobile-first websites with a real design point of view. No templates, no drag-and-drop builders. Typography, layout, and motion tuned to how your actual business works.
02 / Visibility
Google Business Setup
Claim, verify, and optimize your Google Business Profile. Correct hours, photos, menu, and category data across platforms so you show up when people search for you locally.
03 / Conversion
AI Chat Assistant
An embedded chatbot trained on your business info. Answers questions about hours, pricing, menu, and services in real time — and captures leads 24/7, even when you're closed.
04 / Care
Hosting & Support
Domain, SSL, backups, and content updates handled. Your site stays live and current without you ever opening a dashboard. One number to call when something needs to change.
How It Works
Four steps. Then you're live.
01
You Reach Out
Send a message or schedule a free 20-minute call. We talk about your business, what you sell, who buys it, and what the website actually needs to do.
02
I Build It
I handle design, copy, integrations, and setup. You don't send me a brief or assemble content — I pull from what we discussed and from research into your business.
03
You Review
I send a live preview you can share with anyone. You tell me what to change. I change it. Simple.
04
We Launch
Domain pointed, SSL verified, Google Business updated, directory listings migrated. Your site goes live. You go back to running your business.
Pricing
Three clear tiers. No surprises.
Most small businesses are perfectly served by the Starter package. Professional and Premium are for businesses with more complex needs — blogs, e-commerce, or larger content scopes.
Website Builds
One-time project pricing for design, build, launch, and early post-launch support. Pick the tier that matches how much content, polish, and functionality your business actually needs.
Starter
$1,500
One-time build
Look professional online.
Custom-designed website tailored to your brand
Mobile-responsive across all devices
All the core pages your business needs
Contact form connected to your email
Basic SEO foundation (meta tags, page structure, alt text)
A working document. The references, films, objects, and archives that sit behind the work. Read at your own pace, or close this and keep moving — the websites speak for themselves either way.
§ 01 / The Anchor
Endless — Frank Ocean (2016)
A 45-minute black-and-white visual album of Frank Ocean building a wooden staircase in a warehouse. Industrial light. Raw materials. Patient pacing. No color. No narrative arc in any conventional sense — just process, repetition, and a slowly accumulating object while the music plays around it.
It's the closest thing I have to a mission statement. The websites I build are trying to feel like this: measured, atmospheric, monochrome, where the process is visible and the mood does more work than the message.
§ 02 / Cinema
Late-90s and early-2000s films that share a visual vocabulary: clinical detachment, fluorescent and natural-light cinematography, hyper-stylized minimalism, urban decay rendered with care, mechanical and material reverence. They treat their characters and systems like objects to be photographed rather than stories to be sold.
Requiem for a Dream (2000)
American Psycho (2000)
Trainspotting (1996)
Fight Club (1999)
The Fast and the Furious: Tokyo Drift (2006)
Tokyo Drift is the outlier on paper but the most coherent in practice — sodium streetlights, oil-stained asphalt, mechanical objects rendered with reverence, neon at night. Same visual language, different subject.
§ 03 / Objects
Pierre Paulin — furniture, and the site dedicated to it.
paulinpaulinpaulin.com is a master class in confident restraint. Paulin's chairs — the Tongue, the Ribbon, the Mushroom — are sculptural and specific without ever being loud. The site holds its space, lets the work breathe, and trusts the viewer. It's the counterweight to every instinct toward decoration.
2000s–2010s analog cars.
A specific window of industrial design — late-mechanical, pre-fully-digital. Porsche 986 / 996. BMW E46 / E39. Nissan S15. Honda S2000. Lexus IS300. Subaru GC8. Cars where every element looks considered but nothing looks decorative. Machines that read like Pierre Paulin furniture if Paulin had made cars. Particular affinity for Japanese car culture and the workshops that keep these machines alive.
§ 04 / Archives
Virgil Abloh's old Tumblr.
A public archive of fashion, architecture, graphic design, and cultural artifacts remixed into something new. The lesson is the practice itself: curation as creation. Cross-pollination over discipline. The most interesting design happens when you stop looking inside your own field and start pulling from everywhere else. A sushi restaurant's website doesn't need to look like other sushi restaurant websites. It needs to look like that sushi restaurant.
§ 05 / Synthesis
Monochrome. Patient pacing. Mechanical reverence. Cross-disciplinary curiosity held in tension with confident restraint. Decoration treated as a failure mode.
Every site begins inside that frame. What it becomes after that is shaped by the business it's built for — but the starting point is always here.
§ 06 / Practice
Everything above informs the work I do for clients — but the place where I execute it without compromise is moneysignmoneysign.com. A personal archive: research, inventory, sound. The aesthetic above, applied to no one's business but my own. The closest thing to a portfolio of taste rather than work.
